Chalk Talks - Marketing

Tracking and Measuring Video Performance - Vidyard Chalk Talks

Do view counts really count? Discover the success metrics for video that align with your business goals.

Tracking and measuring the performance of online video content has become an increasingly important topic for today's marketers. In this chalk talk, we discuss the latest best practices for using advanced video analytics and audience engagement data to better understand the reach, engagement and business impact of your video content. We also review the benefits of tracking video engagement data within marketing automation, CRM and Salesforce to enable true video ROI reporting.