Chalk Talks

Using Video Engagement Data for Lead Qualification - Vidyard Chalk Talks

Many marketing teams are now tracking the activities of their leads and prospects to better understand what they're engaging with on their website, what types of content assets they're downloading, and how they're interacting with email nurtures, social media campaigns, and other forms of marketing programs. However, if you're not tracking video engagement you may be missing a big piece of your lead qualification model. In this episode of Vidyard Chalk Talks, we discuss how you can track the video engagement activities of your leads and prospects to better understand their interest and to identify your hottest leads faster than ever.